Facebook is now a part of every marketing strategy. What you use on Facebook for connecting with people on Facebook is a Page. A page is a form of online presence for your business where you can share your views with people and similarly, people can talk back. These pages are used not just by companies like Microsoft and Google, but also popular figures, movies, brands and even causes.
One very important aspect of these pages is that they allow you to share various forms of media. It includes text, photos, videos, links to other sites, notes and documents. Photos and Videos may be linked to sites like YouTube and flickr or you may upload your own. A more recent addition to this list is Questions. You can ask a question and list out your options which the user may answer. You can also give users the option to add their own answers. These are a very powerful form of polls and great for determining what the people are thinking.
If you are location centric, Facebook allows you to restrict the usage of your page to people from a specific country. You may also place age restrictions. Detailed descriptions, profile picture, links to your website and other minute details can be filled out to present the personality that you want to.
One very important feature of pages is that you can add your own custom tabs to a page. These tabs may be just images, posters, videos or even a Facebook app. This feature allows a lot of flexibility. You can also choose the landing tab, which you want the user to see when he opens your page. You may also link other pages related to your business that you want people to visit.
The most powerful feature, however, of Facebook pages is the Like Box. Like Boxes are now everywhere. You can place it on your website and it will tell visitors the number of people who like you page. It also shows the visitor’s Facebook friends who like your page and offers the visitor to like it too. Other than the like box Facebook provides Like buttons, Recommendation buttons, Share buttons and several others plugins.
Further Facebook allows you to advertise your page on Facebook. It also lets you link your page to your Twitter account so that all updates on the page are automatically sent to your Twitter feed as well. As the admin of a page, you also have access to the Insights of your page. Insights is an analytics tool for your Facebook page which gives very detailed information regarding who are the people who use your page and how they use it. The data includes demographics, charts representing ‘like’ progress, posts shared and several other details that one may utilise for optimization.