Design, architect and develop a graphically rich, engaging and appealing application for UTV India as a part of their brand promotion exercise for UTV’s popular youth channel Bindass. It should allow users enter a tag line and enter into a contest. The game should be very interesting and visually appealing.

It was imperative that the application gels with the brand promotion exercise being carried out by UTV through other channels like Radio Ads, Print Media Ads and Bill-Boards. The overall theme of the brand campaign was to come up with unique and appealing eye-catching lines on the format of “Just Because ……………………. Doesn’t Mean ………………………… For example: Just Because I do party Doesn’t mean I do drugs.

So we thought why not encourage users to come up with their own JBDM’s and make them gather votes from their friends on the JBDMs. The entry that would gather maximum votes (like) in that week would win the contest for the week. Since every contestant would want to gather as much votes (fbLikes) for his/her JBDM he/she would definitely share the tag line with all friends and ask them to vote for it. And every time a user votes on the tagline a facebook feed would get generated. This made the application viral and 118000 unique visits were counted within a matter of 8 week (the period for which the UTV ran the contest). Mention of the application in UTV’s bill-boards and radio Ads didn’t harm either
Here are some of the screenshots of the application (Pretty self explanatory).

The application is no longer live as the contest was on for only a matter of 8 weeks. UTV greatly appreciated mobicules’ efforts to make this campaign a success. This is not the first time we worked for UTV and we would like to thank them for their immense faith in Mobicules.

Architect and develop a cutting edge travel application, aggregating content from various sources, and presenting the user with some very interesting visualization options.

Voyavo was developed using Symfony and JQuery – the latest in web technology. Symfony is a php-based framework designed on the principles such as DRY and KISS. It is the perfect tool for developing feature rich complex web applications such as Voyavo. It is also highly customizable with a wide range of plugins and an active community. JQuery is one of the most feature rich and customizable javascript library. It accelerates development to a great extent and helps you deliver a highly enhanced GUI to the users. Again, with a wide variety of plugins available, you can create a state-of-the-art interface to impress your users.

Voyavo brings a more social travel experience with the ability to share proposed itineraries, watch for the best priced items, store travel bookings, and quickly develop a travel plan – to meet the needs of all travelers on a trip, before your book the travel details. Voyavo harness social networks and helps consumers to organize, share details and invite others to join in travel planning and search, book, post and share activities with friends, family and associates.

All of the user’s restaurant reservations, day activities, flights, hotel stays and other details from your trip can be kept together and organized by day, and by week. Voyavo has a seamless integration with maps and you can even view your trip details in relation to each other – get directions to and from all your planned events. With a number of privacy options, you decide who can view what. Keep your own itinerary separate from everyone else. For group trips, you can keep a separate itinerary that is private from the rest of the group. You can also create other organizers to help plan the trip. Users can also create a watchlist of fares & prices – Voyavo keeps track and notifies you of the best deals and prices of flights, hotels, and cars you add to your watchlist.

Users can login with any of your social network or email accounts – connect to Voyavo with your MySpace, Facebook, Yahoo!, AOL/AIM, Gmail, OpenID, or Twitter account! You don’t need to create another set of login information you might forget! Invite your friends from Facebook and your address books to easily keep everyone up-to-date on travel plans.

Design, architect and develop a graphically rich real-time, multi-user game for eBay India. It should allow users to virtually purchase items from the eBay India store, and use them to set up their virtual houses on Facebook. The game should be very interesting and visually appealing.

Starting from the basic concept, the complete game specifications, detailing all user-flows and graphics were created. A large number of viral features were incorporated into the application to make it interesting. Such features include allowing users to add other users as their neighbors, give gifts to their friends, view their friends houses etc. An engaging points and rewards system was also designed to make the user connect to the game, bring in competitiveness, and make the user come back to the game again and again.

Integration with eBay’s marketplace API was done to show the user a selection of items from the eBay store that the user can buy using virtual currency, and use them to decorate their virtual houses inside the Facebook application. Various avatars and different color options were also developed for the user’s houses in the Facebook application, and users were given options to switch between them.

A large number of administrative tools to study application usage by users, and to track the performance of the hosting infrastructure were also developed and deployed.

Create a secure iPhone application and back-end supporting web-services that allows users to make completely anonymous confessions. While other users should be able to direct back penances to the users making confessions, there should be no way to track back a confession to a user. Also, create a very rich Catholic inspired UI for the iPhone application.

The back-end, iPhone application and the communication protocol between the two were designed so as to ensure complete anonymity for the users, even in the worst events as a result of a malicious attack on the system. All communication between the front-end and back-end was designed to use ssl.

Very appealing and rich graphics were designed for the application at Mobicules, which really added to the application’s concept and user experience. Since the application contained fairly complex functionality, various usability aspects were kept in mind while designing the application to make sure that the application does not overwhelm new users.

Push notifications were implemented for sending messages to users instantaneously. A secure admin section was also put into place to allow applications to monitor and approve user content.