Share your just……
TV channel, UTV Bindass that is primarily targetted at the youth. This application is a part of their brand-building exercise. Uncluttered one-liners with the punchline ‘What I Am’, with the picture of a typical college-going youth alongside.
The campaign, based on the communication message ‘What I am’, depicts youngsters asking people not to judge them by their appearances – because behind the youngsters’ carefree and outgoing approach rests a responsible individual.
The app is an extension of Bindass’ ‘Just Because.. Doesn’t Mean’ campaign (known as JBDM). The objective of the app is to let people write their own JBDM line and have it generated as an image in the same design template as the ad campaign (font, text size, placement of text). Users can also post the JBDM on their facebook wall and gather votes from friends.
Technologies: Facebook, Ruby on Rails
Business Vertical: Social Networks
Application Categories: Web Applications
Written by munish on March 8, 2012
